Review the City of Flagstaff Parks and Recreation Master Plan Citizens Survey Summary below. Look for problems with the research design. This is to sharpen your ability to evaluate the structure of a research study. Then answer the following questions:
1) What method(s) were used to distribute the survey?
2) Is this research design valid? This refers to data collection/analyses, and population(s).
If yes, you are finished. | |
If no, what are the problem(s) with the design? Be specific. |
3) What was the number of responses for the Internet survey?
4. What was the margin of error (confidence interval) for the in-person survey?
5) What were the populations (N) used for the survey? Be specific! Describe the population and the number for each or explain why you cannot.
Extra Credit: What was the the response rate for each survey? Be sure to use the correct calculation and show your work.
The formula in the
text on page 157 is incorrect! Use: Number of Completed Questionnaires Returned
(divided by) Number of Questionnaires Distributed = Response Rate
Submit this assignment to the course facilitator as an email message.
City of
Flagstaff Parks and Recreation Master Plan Citizens Survey Summary
As part
of outreach
conducted
for this plan,
an in-person
and
on-line,
survey
was
conducted.
The
purpose
of
the
survey
was to
explore
visitor
and resident's
views
about
parks
and
recreation
services,
facilities,
fees and funding.
The
in-person
survey
was
conducted
by students
from
NAU from December
3 through
5, 2010.
An identical
survey
was
released
on line
December
20,
2010
available
through
January
15,
2010.
The in-person
survey
locations
included
two Bashas'
Supermarkets
located
on South Woodlands
Village
Boulevard
and
Humphreys
Street,
the
East
Flagstaff
and City
of Flagstaff
Main
libraries
and
around
Heritage
Square.
A total of 461 surveys were received. In-person surveys constituted 35% (161) of all surveys received. If just in- person surveys were used, they would be 95% accurate with a confidence interval of +/- 8%. Because there were concerns that the internet survey could be widely distributed among well-organized interest groups and consequently over-represent them, the in-person surveys were initially analyzed separately to obtain a random sample of residents opinions. Because in most instances, the in-person surveys differed from the on-line survey responses by less than 1 %,the responses from all surveys are described here. In those cases where the differences are greater than 5 % the differences between the in-person and on-line surveys are noted.
Table 4: RESPONDENT RESIDENCY |
||
|
|
Response |
Answer Options |
|
Percent |
Full-time resident |
. |
87.8% |
Part-time resident/college student |
9.9% |
|
Part-time resident in winter |
|
1.5% |
Part-time resident in summer |
i. |
0.3% |
Tourist |
|
0.5% |
City of Flagstaff Parks, Open Space and Recreation Master Plan - Survey Findings (February 16, 2010)
[Unit 2]
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