Assignment # 2 - Questionnaire Design

Review the City of Flagstaff Parks and Recreation Master Plan Citizens Survey Summary below. Look for problems with the research design. This is to sharpen your ability to evaluate the structure of a research study. Then answer the following questions:

1) What method(s) were used to distribute the survey?

2) Is this research design valid? This refers to data collection/analyses, and population(s).

bullet

If yes, you are finished.

bullet

If no, what are the problem(s) with the design? Be specific.

3) What was the number of responses for the Internet survey?

4. What was the margin of error (confidence interval) for the in-person survey?

5) What were the populations (N) used for the survey? Be specific! Describe the population and the number for each or explain why you cannot.

Extra Credit: What was the the response rate for each survey? Be sure to use the correct calculation and show your work.


The formula in the text on page 157 is incorrect! Use: Number of Completed Questionnaires Returned (divided by) Number of Questionnaires Distributed = Response Rate
 

Submit this assignment to the course facilitator as an email message.


City of Flagstaff Parks and Recreation Master Plan Citizens Survey Summary

As part of outreach conducted for this plan, an in-person and on-line, survey was conducted. The purpose of the survey was to explore visitor and resident's views about parks and recreation services, facilities, fees and funding.

The in-person survey was conducted by students from NAU from December 3 through 5, 2010. An identical survey was released on line December 20, 2010 available through January 15, 2010. The in-person survey locations included two Bashas' Supermarkets located on South Woodlands Village Boulevard and Humphreys Street, the East Flagstaff and City of Flagstaff Main libraries and around Heritage Square.

A total of 461 surveys were received. In-person surveys constituted 35% (161) of all surveys received. If just in- person surveys were used, they would be 95% accurate with a confidence interval of +/- 8%. Because there were concerns that the internet survey could be widely distributed among well-organized interest groups and consequently over-represent them, the in-person surveys were initially analyzed separately to obtain a random sample of residents opinions. Because in most instances, the in-person surveys differed from the on-line survey responses by less than 1 %,the responses from all surveys are described here. In those cases where the differences are greater than 5 % the differences between the in-person and on-line surveys are noted.


 

Table 4: RESPONDENT RESIDENCY

 

 

Response

Answer Options

 

Percent

Full-time resident

.

87.8%

Part-time resident/college student

9.9%

Part-time resident in winter

 

1.5%

Part-time resident in summer

i.

0.3%

Tourist

 

0.5%

City of Flagstaff Parks, Open Space and Recreation Master Plan - Survey Findings (February 16, 2010)

 

 

[Unit 2]

Copyright 2001. Northern Arizona University, ALL RIGHTS RESERVED