Module 2: Methods and Measurement of Data Collection

    Learning Objectives:


Ability to define various data collection techniques


Knowledge of the differences between quantitative and qualitative research and the advantages and limitations of each.


Ability to identify and use data mining (secondary data) sources.


Ability to describe variables and units of measurement.


Knowledge of the differences between validity and reliability.


Ability to develop a research proposal.

To complete this Topic successfully, please complete the following activities in the order shown below:

Textbook Reading:


Chapter 2, Methods of Data Collection in Leisure Research, pp. 39 - 89


Chapter 3, Measurement in Leisure Research, pp. 91 - 104 

On-line Lesson: Chapter 2: Methods and of Data Collection

On-line Lesson: Chapter 3: Measurement in Leisure Research

Assignment: Levels of Measurement

Job Competency Analyses of Entry-Level Resort and Commercial Recreation Professionals

Trust for Public Lands Telephone Survey

Trust for Public Lands Telephone Survey Results

Web Reference: Electronic Statistics Textbook

Web Reference: Qualitative Research Sites

Once you have completed the activities in this topic, you should:

Go on to Module 3: Research Design


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