Module 7: Data Collection 

    Learning Objectives:


Understanding the process and importance of data collection techniques.


Ability to describe response rate.


Understanding different modes of data collection and the advantages and disadvantages of each.


Knowledge of alternate and combination data collection techniques.

To complete this Topic successfully, please complete the following activities in the order shown below:

Textbook Reading:


Chapter  8, Data Collection in Leisure and Survey Research , pp. 209 - 236

On-line Lesson: Data Collection

Additional Reading: Flagstaff Master Plan Survey-2011

Additional Reading: Lake Havasu Tourism Study

Once you have completed the activities in this topic, you should:

Go on to Module 8: Preparing and Analyzing Data


Copyright 2001. Northern Arizona University, ALL RIGHTS RESERVED