(8 week course / March 11 - May 10)
Course Title/Number: PRM 426 Parks and Recreation Administration and Finance
Semester Offered: Spring, Fall
|Dr. Charles Hammersley
Campus Section: (9104) Office phone: (928) 523-6655
Fax: (928) 523-2275 |
Office Address: SBS West, room 264, PO Box 15016, Flagstaff, AZ 86011-5016
Office Hours: (1:00 - 3:00 PM Monday - Thursday)
Course Prerequisites: none
Course Description: Theories, concepts, and practices of administration as they relate to the delivery of leisure services. Spring
|Required Texts: Hurd, A., Barcelona, R. & Meldrum, J. (2008).
Leisure Services Management. Champaign, IL. Human Kinetics
On-line Textbook Ordering Options: The book citation and ISBN number are provided above. You may use the NAU Bookstore or any on-line book service, several are listed below for your convenience (these are not endorsed by the course facilitator). Please be sure to order your texts well in advance of the class date to be sure you have it in time.
|NAU Policy Statements;|
Course Objectives: Competency Areas:
|Understanding of inclusive practices as they apply to: Design of areas and facilities (NRPA, 8.11.02)|
Understanding of the roles, interrelationships, and use of diverse leisure delivery systems in promoting: Community development (NRPA, 8.12.01
Understanding of the roles, interrelationships, and use of diverse leisure delivery systems in promoting: Economic development (NRPA, 8.12.01)
|Knowledge of marketing techniques and strategies (NRPA 8.28).|
|Understanding of the concepts of organizational behavior, accountability, interpersonal relations, and decision-making strategies (NRPA 8.29).|
|Understanding of and ability to apply personnel management techniques, including job analysis, recruitment, selection, training, motivation, career development and evaluation of staff and volunteers (NRPA 8.30).|
|Understanding of and ability to implement principles and procedures related to operation and care of resources, areas, and facilities (NRPA 8.31)|
|Understanding of various techniques of financing, budgeting, and fiscal responsibility (NRPA 8.32).|
|Understanding of and ability to implement public relations and promotions strategies (NRPA 8.33).|
|Knowledge of the legal foundations and responsibilities of leisure service agencies, and the legislative process and the impact of policy formation on leisure behaviors and service in all levels of government, community organizations, and business enterprise (NRPA 8.36).|
|Understanding of legal concepts, including contracts, human rights, property, and torts as applied to leisure service agencies (NRPA 8.37).|
|Understanding the principles of risk management planning, and the ability to participate in the development and implementation of a risk management plan (NRPA 8.38).|
|Knowledge of the responsibility of the leisure service profession to make available opportunities for leisure experiences for all populations, including those with special needs and disabilities (NRPA 8.13).|
|Understanding of the the concept and use of leisure resources to facilitate participant involvement (NRPA 8.19).|
|Understanding of principles and procedures for planning leisure services, resources, areas, and facilities (NRPA 8.22).|
|Knowledge of principles and procedures for designing leisure services, resources, areas, and facilities (NRPA 8.23)|
|Understanding of and ability to implement principles and procedures related to operation and care of resources, areas and facilities (NRPA 8.31).|
Module 1 - Chapter 1
The Competent Leisure Services Manager
a. Define management.
b. Understand the model for effective performance.
c. Understand competency-based management.
d. Describe competencies needed by entry-level park and recreation managers.
Module 2 - Chapter 2
Foundations of Management
a. Compare and contrast leadership and management
b. Identify the four generations of leadership theory and how they are used today.
c. Develop knowledge of how management theory has evolved since the Industrial Revolution.
d. Demonstrate an understanding of management issues and trends in the field.
Module 3 - Chapter 3
Leisure Services Managers
a. Understand the interrelationship between the levels and functions of managers.
b. Demonstrate knowledge of the four main resources within an organization.
c. Describe how managers experience career progression.
d. Compare and contrast values, vision, and mission statements.
e. Formulate goals and objectives.
f. Differentiate between efficiency and effectiveness.
Module 4 - Chapter 4
Legal Foundations for Managers
a. Understand key legal concerns and their relevance to leisure services professionals.
b. Understand the concept of negligence and its relevance to leisure services management.
c. Explain how and why intentional torts might occur when managing leisure programs and services.
d. Be able to apply the risk management process to a hypothetical situation in your area of specialization.
e. Understand statutory law and its relevance to leisure services management.
f. Describe the legal protection that are most applicable to your area of specialization.
g. Understand the employment law concerns discussed in the chapter and their relevance to leisure services management.
Module 5 - Chapter 5
a. Compare and contrast the public, non-profit, and commercial sectors.
b. Identify different types of organizations within each sector.
c. Evaluate the interrelationships between organizational structure and design.
d. Gain an understanding of the three types of boards, their roles and responsibilities, and their organizational structure.
Module 6 - Chapter 6
Coordination of Resources, Programs and Services
a. Understand the connection between various management functions (planning, organizing, leading, and controlling) and the coordination of agency resources, programs, and services.
b. Define the functions used for intra-agency coordination, including vertical and lateral coordination.
c. Provide examples of planning and control systems used to coordinate and control agency work processes, including performance control action planning.
d. Define management roles for leisure services provision in the three sectors (public, nonprofit, commercial) and identify the opportunities for coordination both among and within sectors.
e. Identify the methods for coordinating interorganizational efforts, including both inter- and intrasector partnerships strategies.
Module 7 - Chapter 7
Planning and Decision Making
a. Compare and contrast the six plans most used in the recreation profession.
b. Describe the decision-making process.
c. Differentiate between programmed and nonprogrammed decisions.
d. Explain the four approaches to ethical decision making.
Module 8 - Chapters 8 & 9
8. Marketing and Public Relations
a. Explain marketing and its importance in leisure services.
b. Differentiate between market segmentation and target marketing.
c. Examine the marketing mix and describe how to incorporate it into leisure services organizations.
d. Outline the role of public relations and its related activities.
9. Communications and Customers
a. Explain what communication is and why it is a critical competency for leisure services managers.
b. Understand the process of communication and be able to identify potential communications breakdowns.
c. Apply the various uses for communication, including management communication (internal), marketing communication (internal and external), and positioning and repositioning strategies (external).
Module 9 - Chapters 10 & 11
10. Personnel Procedures and Practices
a. Define the concept of human resources and understand it in connection to personnel planning and processes.
b. Understand and make connections between modern concepts of personnel management and the philosophies of the behavioral school and human relations.
c. Understand the importance of personnel planning.
d. Analyze organizational capacity and organizational needs related to personnel.
e. Understand the importance of workplace diversity, federal protected classes and work processes protected by antidiscrimination laws and statutes.
f. Apply key areas related to the personnel process, including conceptualizing need, candidate recruitment, candidate selection, orientation, training and development, and performance appraisal.
11. Motivation, Rewards, and Discipline
a. Understand foundational and current thinking on motivation in leisure services organizations.
b. Understand how to develop and grow employees in leisure services organizations.
c. Explain ways to reward employees in leisure services organizations.
d. Define the concept of self-care in a management capacity.
e. Discuss the effective use of discipline in leisure services organizations.
f. Understand the steps to take when hiring and terminating employees.
Module 10 - Chapters 12 & 13
12. Sources and Methods of Financing
a. Identify the five sources of revenue and their applicability to each sector.
b. Differentiate between operating and capital expenditures.
c. Understand how to price programs using fixed and variable costs, contingency, and demand.
d. Demonstrate knowledge of indirect cost allocation.
e. Apply the concept of program subsidy to pricing.
13. Budgets and Financial Cost Analysis
a. Demonstrate an understanding of the budget process.
b. Differentiate between capital and operating budgets.
c. Compare and contrast the most prevalent types of budgets used in leisure services.
d. Identify the most common financial analysis methods used in leisure services.
Module 11 - Chapter 14
a. Understand the rationale for evaluation in leisure services organizations.
b. Identify and explain the types of tools for evaluation.
c. Become familiar with the five-step evaluation process.
d. Differentiate between formative and summative evaluation.
e. Explain the difference between probability and nonprobability sampling.
Module 12 - Online Lesson
Facilities Design and Maintenance
a. Traditional types of facilities
b. Trends in facility development
c. Universal design (Inclusion) in facility design
d. Master planning in community and economic development
e. Maintenance and operations of facilities
|Tests (4 @ 10 points each)||40%|
To Calculate your Grade:
1) Add the four test grades; then divide that number by 4; then multiply that number by .4;
2) Multiply the Mission Statement assignment grade by .05;
3) Multiply the Staffing assignment grade by .1;
4) Multiply the Budget assignment grade by .15;
5) Multiply the Sexual Harassment assignment grade by .1;
6) Multiply the Policies assignment grade by .05;
7) Multiply the Grant assignment grade by .15;
8) Add the numbers from steps 1 through step 8 to get your numerical grade.
9) See the information below (Grading Basis) for converting your numerical grade to a letter grade.
Grading Basis: Grades will be assigned as:
90 – 100 = A; 80 – 89 = B; 70 – 79 = C; 60 – 69 = D; less than 59 = F
Important Note: Assignments may be turned in early, but no assignments or tests will be accepted after their due dates.
Bartling, M. (not dated). Cost-Cutting Strategies For The Park and Recreation Agency. Champaign: IL., Management Learning Laboratories.
Bartling, M. (not dated). Contracting Recreation and Park Services. Champaign: IL., Management Learning Laboratories.
Crosby, P.B. (1984). Quality Without Tears: The Art of Hassle Free Management. New York: Penguin Group.
Crossley, J.C., Jamieson, L.M. (1988). Introduction to Commercial and Entrepreneurial Recreation. Champaign: IL. Sagamore Publishing.
Dunham, R.B. (1989). Management. Glenview: IL. Scott, Foresman and Company.
Hall, M. (1988). Getting Funded: A Complete Guide To Proposal Writing. Portland: OR., Continuing Education Publications.
Harder, L. & Moskin, B. (1988). Gifts to Share: A Gifts Catalogue How-to Manual For Public Agencies. Sacramento: CA. Department of Parks and Community Services.
Hock, D. (1999). The Birth of the Chaordic Age, San Francisco. Berrett-Koehler Publishers.
Kelly, J.R. & Warnick, R.B. (1999). Recreation Trends and Markets. Champaign; IL, Sagamore Publishing
Kelly, J.R. (1985). Recreation Business. New York. MacMillian Publishing.
Kelsey, C. & Gray, H. (1986). The Budget Process: A Case Study Manual. Reston: VA. American Association for Leisure and Recreation.
Kelsey, C. & Gray, H. (1986). The Feasibility Study Process for Parks and Recreation. Champaign: IL. Sagamore Publishing..
Lewicki,R. J., Bowen, D.D., Hall, D.T. & Hall, F.S. (1988). Experiences In Management And Organizational Behavior (3rd ed.). New York: John Wiley & Sons.
Management Learning Laboratories. (not dated). Fees and Charges: Guidelines for Park and Recreation Providers. Champaign: IL. Author.
*McCormack, M.H. (1984). What They Don't Teach You at Harvard Business School. New York. Bantam Books.
Moskin, B. (1988). Beyond the Bake Sale: A Fund Raising Handbook For Public Agencies. Sacramento: CA. Department of Parks and Community Services
*Slutsky, J. 1984). Streetfighting: Low Cost Advertising/Promotions For Your Business. Englewood Cliffs: NJ. Prentice-Hall.
Smith, S. H. & McLean, D.D., (1988). ABC's of Grantsmanship. Reston: VA. American Association for Leisure and Recreation.
Steingold, F.S. (1994). The Employer's Legal Handbook. Berkley, CA: Nolo Press.
*Tannen, D. (1990). You Just Don't Understand: Men and Women in Conversation. New York. Ballentine Books.
The Maryland National Capital Park and Planning Commission. (not dated). Directory of Successful Fundraisers. Arlington:VA. National Recreation and Park Association.
Walsh, R. G. (1986). Recreation Economic Decision: Comparing Benefits and Costs. State College, PA: Venture Publishing.
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