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Module Six: Public and Community Relations: Growing Use of Partnerships

    Learning Objectives:

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Ability to describe general goals of public relations.

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Ability to define community relations.

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Knowledge of various channels used for public relations.

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Understanding of differences between community development and privatization.

To complete this Topic successfully, please complete the following activities in the order shown below:

Textbook Reading:

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Chapter 8, Public and Community Relations: Growing Use of Partnerships, pp. 237-272

On-line Lesson: Public and Community Relations

Additional Reading: Public Campaign Strategy

Once you have completed the activities in this topic, you should:

Go on to Module Seven: Leisure Services and the Law: Risk-Management Concerns

[Class]

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