Learning Objectives:
 | Explain marketing and its importance in leisure services |
| Differentiate between market segmentation and target marketing |
| Examine the marketing mix and describe how to incorporate it into leisure services organizations |
| Outline the role of public relations and its related activities |
| Explain what communication is and why it is a critical competency for leisure services managers |
| Understand the process of communication and be able to identify potential communications breakdowns |
| Apply the various uses for communication, including management communication (internal), marketing communication (internal and external) and positioning and repositions strategies (external) |
To complete this module successfully, please complete the following activities in the order shown below:
 |
Textbook Reading: Marketing and Public Relations, Chapter 8, pp. 165-193 |
| Textbook Reading: Communications and Customers, Chapter 9, pp. 195-219 |
On-line
Lesson: Marketing, Communications, and Public Relations
Additional Reading:
Once you have completed the activities in this topic, you should:
Go on to Module Nine: Personnel Procedures and Practices
[Class]
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