Agency Goals and Objectives
Organizational Goals: reflect the basic philosophy of the organization and influenced by situational factors.
Two Types of Goals (pp 51-52 in text). They are broad statements not easily measurable.
Operational (Internal): the effort of an organization to improve it's internal operation.
1) Management goals are internal goals to use resources effectively.
2) Adaptation goals are focused on changing environmental circumstances.
3) Positional goals are focused on strengthening the community support.
Out-come Directed (External): consist of outcomes that an agency seeks to achieve by offering programs that contribute to the participants or to the community at-large.
What Makes Goals Work
1) Be difficult but reachable with effort.
2) Be specific and clearly identify what is desired
3) Be accepted by and have the commitment of those who will help achieve the goals.
4) Be developed by employees if their participation will improve the quality of the goals.
5) Be monitored for progress regularly.
Examples of Goals (see pp 51-55 of the text)
Objectives are statements of intent that are attainable, specific and measurable (pp 69-70 of the text). Objectives must be measurable and are used to evaluate the progress of the organization in specific areas (programs, staff, marketing, budget and facility). If you cannot measure an objective your organization cannot determine if it is making progress. The example below is measurable (one new teen program) and has a time frame (by December 200?).
Ex. To create one new teen program by December 200?.
1) quantifiable / measurable
2) has a specific time frame
3) fit within the overall department philosophy.
4) be limited to three or four per goal
Example of a Program goal and objectives.
Goal: To deliver high standards of excellence in all programs and services.
1) To obtain a minimum score of 3.5 (out of 5) on all Participant Program Evaluation forms by June 2010.
2) To develop one new youth sports program by December 2010.
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