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sun icon Syllabus - Fall 2022sun icon

October 20th to December 9th

Department of Geography, Planning and Recreation

PRM 383 Community/Commercial Recreation

Fall & Spring

Credit: 3

Course Prerequisites: None

Mode of Instruction: Online & Blended

Instructor: Sandra Heath, Ph.D./CTRS

Office:   SBS West, room 262

Instructor's Contact Information: Parks and Recreation Management Program, PO Box 15016, Flagstaff, AZ 86011-5018

E-mail: Sandra.Heath@nau.edu

Office Phone: (928) 523-7768

Instructor's Availability: Usually, 9:00 am to 1:00 pm (other hours available by appointment). I try to reply to all emails daily.

Course Purpose: The PRM 383 Community/Commercial Recreation course is a required course in the Parks & Recreation Management Program major. The course will present a variety of learning opportunities directly related to identifying and defining community and commercial and entrepreneurial concepts and develop a commercial recreation feasibility study for a municipal recreation business. Additional topics include economic, financial, marketing, and operations of commercial recreation developments and government policies are areas for student investigation through the course assignments and readings.

Course Student Learning Outcomes: The student will demonstrate comprehension and knowledge of the subject matter through class participation, written examinations and reports in the following areas:


Knowledge of community & commercial leisure enterprises' history.


Knowledge of the role and inter-relationship between private, nonprofit and public resources and leisure delivery systems.


Understanding of and ability to use diverse community, institutional, natural, cultural and human service resources to promote and enhance the leisure experience and economic development.


Knowledge of management principles in organization, legal foundations, planning, marketing, promotion, finance, public relations, human resource practices, and decision making in commercial leisure enterprises.


Knowledge of the free enterprise system as it relates to the delivery of leisure services and products.


Knowledge of the career opportunities and trends in resort and commercial leisure enterprises.

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assignment iconAssignments/Assessments of Course Student Learning Outcomes

Assignment 1: Type of Business - Submit your proposed commercial recreation business for Instructor approval.

Assignment 2: Business Demand - Project the "demand" for your proposed commercial recreation business. Identify the specific demand method used and show your calculations.

Assignment 3: Feasibility Study - Develop a detailed feasibility study for a commercial recreation business.

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Grading Basis

 Assignment 1 Type of Business     5 %
 Assignment 2 Business Demand     5 %
 Feasibility Study   50 %
 Quizzes (8@ 5 points each)   40 %
 Total  100%

Grading Policies:

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 To Calculate your Grade:


1)  Add the eight quiz grades; then divide that number by 8; then multiply that number by .4;

2)  Multiply the Assignment 1 grade by .05

3)  Multiply the Assignment 1 grade by .05

4) Multiply the Feasibility Study grade by .5

5)  Add the numbers from step 1, 2, 3, and 4 to get your numerical grade.

6)  See the information below (Grading Basis) for converting your numerical grade to a letter grade.

Grading Basis: Grades will be assigned as:

90 – 100 = A; 80 – 89 = B; 70 – 79 = C; 60 – 69 = D; less than 59 = F

Important Note:        Assignments and quizzes may be turned in early, but no assignment or quiz will be accepted after their due dates. The assignments and quizzes are due by 11:59 PM on the due date.

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Readings and Materials

Text icon
Required Text: Crossley, J. C., Rood, S., Brayley, R., Price-Howard, K. & Holdnak, A. (2018). Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach (7th. ed.). Urbana, IL: Sagamore Publishing.

Print:     ISBN: 978-1-57167-903-1

Ebook:       ISBN:   978-1- 57167- 904- 8           (Click here for ebook odering information)

book icon On-line Textbook Ordering Options: The book citation and ISBN number are provided above. You may use the NAU Bookstore or any on-line book service. Please be sure to order your text well in advance of the class date to be sure you have it before the course begins.

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Course Schedule

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COVID-19 Requirements and Information

Additional information about the University’s response to COVID-19 is available from the Jacks are Back! web page located at https://nau.edu/jacks-are-back.

Syllabus Policy Statements


NAU expects every student to firmly adhere to a strong ethical code of academic integrity in all their scholarly pursuits. The primary attributes of academic integrity are honesty, trustworthiness, fairness, and responsibility. As a student, you are expected to submit original work while giving proper credit to other people’s ideas or contributions. Acting with academic integrity means completing your assignments independently while truthfully acknowledging all sources of information, or collaboration with others when appropriate. When you submit your work, you are implicitly declaring that the work is your own. Academic integrity is expected not only during formal coursework, but in all your relationships or interactions that are connected to the educational enterprise. All forms of academic deceit such as plagiarism, cheating, collusion, falsification or fabrication of results or records, permitting your work to be submitted by another, or inappropriately recycling your own work from one class to another, constitute academic misconduct that may result in serious disciplinary consequences. All students and faculty members are responsible for reporting suspected instances of academic misconduct. All students are encouraged to complete NAU’s online academic integrity workshop available in the E-Learning Center and should review the full Academic Integrity policy available at https://policy.nau.edu/policy/policy.aspx?num=100601.


Pursuant to Arizona Board of Regents guidance (ABOR Policy 2-224, Academic Credit), each unit of credit requires a minimum of 45 hours of work by students, including but not limited to, class time, preparation, homework, and studying. For example, for a 3-credit course a student should expect to work at least 8.5 hours each week in a 16-week session and a minimum of 33 hours per week for a 3-credit course in a 4-week session.


Membership in NAU’s academic community entails a special obligation to maintain class environments that are conductive to learning, whether instruction is taking place in the classroom, a laboratory or clinical setting, during course-related fieldwork, or online. Students have the obligation to engage in the educational process in a manner that does not interfere with normal class activities or violate the rights of others. Instructors have the authority and responsibility to address disruptive behavior that interferes with student learning, which can include the involuntary withdrawal of a student from a course with a grade of “W”. For additional information, see NAU’s Disruptive Behavior in an Instructional Setting policy at https://nau.edu/university-policy-library/disruptive-behavior.


NAU prohibits discrimination and harassment based on sex, gender, gender identity, race, color, age, national origin, religion, sexual orientation, disability, or veteran status. Due to potentially unethical consequences, certain consensual amorous or sexual relationships between faculty and students are also prohibited as set forth in the Consensual Romantic and Sexual Relationships policy. The Equity and Access Office (EAO) responds to complaints regarding discrimination and harassment that fall under NAU’s Nondiscrimination and Anti-Harassment policy. EAO also assists with religious accommodations. For additional information about nondiscrimination or anti-harassment or to file a complaint, contact EAO located in Old Main (building 10), Room 113, PO Box 4083, Flagstaff, AZ 86011, or by phone at 928-523-3312 (TTY: 928-523-1006), fax at 928-523-9977, email at equityandaccess@nau.edu, or visit the EAO website at https://nau.edu/equity-and-access.


Title IX is the primary federal law that prohibits discrimination on the basis of sex or gender in educational programs or activities. Sex discrimination for this purpose includes sexual harassment, sexual assault or relationship violence, and stalking (including cyber-stalking). Title IX requires that universities appoint a “Title IX Coordinator” to monitor the institution’s compliance with this important civil rights law. NAU’s Title IX Coordinator is Elyce C. Morris. The Title IX Coordinator is available to meet with any student to discuss any Title IX issue or concern. You may contact the Title IX Coordinator by phone at 928-523-3515, by fax at 928-523-0640, or by email at elyce.morris@nau.edu. In furtherance of its Title IX obligations, NAU will promptly investigate and equitably resolve all reports of sex or gender-based discrimination, harassment, or sexual misconduct and will eliminate any hostile environment as defined by law. Additional important information about Title IX and related student resources, including how to request immediate help or confidential support following an act of sexual violence, is available at https://in.nau.edu/title-ix.


Professional disability specialists are available at Disability Resources to facilitate a range of academic support services and accommodations for students with disabilities. If you have a documented disability, you can request assistance by contacting Disability Resources at 928-523-8773 (voice), 928-523-6906 (TTY), 928-523-8747 (fax), or dr@nau.edu (e-mail). Once eligibility has been determined, students register with Disability Resources every semester to activate their approved accommodations. Although a student may request an accommodation at any time, it is best to initiate the application process at least four weeks before a student wishes to receive an accommodation. Students may begin the accommodation process by submitting a self-identification form online at https://nau.edu/disability-resources/student-eligibility-process or by contacting Disability Resources. The Director of Disability Resources, Jamie Axelrod, serves as NAU’s Americans with Disabilities Act Coordinator and Section 504 Compliance Officer. He can be reached at jamie.axelrod@nau.edu.


Students who engage in research at NAU must receive appropriate Responsible Conduct of Research (RCR) training. This instruction is designed to help ensure proper awareness and application of well-established professional norms and ethical principles related to the performance of all scientific research activities. More information regarding RCR training is available at https://nau.edu/research/compliance/research-integrity.


As noted, NAU expects every student to firmly adhere to a strong code of academic integrity in all their scholarly pursuits. This includes avoiding fabrication, falsification, or plagiarism when conducting research or reporting research results. Engaging in research misconduct may result in serious disciplinary consequences. Students must also report any suspected or actual instances of research misconduct of which they become aware. Allegations of research misconduct should be reported to your instructor or the University’s Research Integrity Officer, Dr. David Faguy, who can be reached at david.faguy@nau.edu or 928-523-6117. More information about misconduct in research is available at https://nau.edu/university-policy-library/misconduct-in-research.


University education aims to expand student understanding and awareness. Thus, it necessarily involves engagement with a wide range of information, ideas, and creative representations. In their college studies, students can expect to encounter and to critically appraise materials that may differ from and perhaps challenge familiar understandings, ideas, and beliefs. Students are encouraged to discuss these matters with faculty.

Last revised August 1, 2021


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