Mission Statements: define the primary work of a leisure service organization. Mission statements are direct, pragmatic and focused towards the types of services to be provided and their associated potential benefits.
Primary elements in a mission statement
- short and direct statements focused on the work and aspirations of an organization.
- focuses on specific types of services, markets, and benefits to be produced by the organization.
- reflects a focus on quality or standards of excellence that influence the way services are delivered.
- reflects organizational values that provide overall direction to the organization.
- difficult to measure and quantify because they are written in broad general terms.
The mission statement should be a clear and succinct representation of the business's purpose. It should include socially meaningful and measurable criteria addressing moral/ethical principles, public image, target market, types of products/services, geographic area, expectations of growth and profitability, concepts.Corporate social responsibility | |
Unequivocal excellence in all aspects of the company | |
Science-based innovation | |
Honesty & integrity | |
Profit, but profit from work that benefits humanity |
No cynicism | |
Nurturing and promulgation of "wholesome American values" | |
Creativity, dreams and imagination | |
Fanatical attention to consistency and detail | |
Preservation and control of the Disney "magic" |
The moral/ethical position of the enterprise | |
The desired public image | |
The key strategic influence for the business | |
A description of the target market | |
A description of the products/services | |
The geographic domain | |
Expectations of growth and profitability |
Source: Center for Business Planning (nd) Retrieved on September 7, 2--6 from http://www.businessplans.org/Mission.html
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