Module Two: Initiating and Managing Commercial Recreation and Tourism
Learning Objectives:
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Understanding the elements necessary for starting a business. |
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Ability to develop a feasibility study. |
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Understanding how to acquire financing and maintain financial records. |
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Understanding of various techniques for increasing profit. |
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Ability to describe a market mix. |
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Understanding of distribution and promotion. |
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Understanding of personnel, facility and risk management. |
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Ability to develop commercial recreation programs. |
To complete this module successfully, please complete the following chapters in the order shown below:
Chapter 4: Starting the Commercial Recreation
and Tourism Enterprise: pp. 81 - 117
Chapter 5: Financial Management:
pp. 121 - 147
Chapter 6: Marketing
in Commercial Recreation and Tourism: pp. 149 - 177
Chapter 7:
Operations Management: pp. 179 - 207
Chapter 8: Commercial Recreation
and Tourism Programming: pp. 209 - 241
Once you have completed the activities in this module, you should:
Return to Class
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