Module Two: Initiating and Managing Commercial Recreation and Tourism
Learning Objectives:
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Understanding the elements necessary for starting a business. |
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Ability to develop a feasibility study. |
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Understanding how to acquire financing and maintain financial records. |
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Understanding of various techniques for increasing profit. |
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Ability to describe a market mix. |
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Understanding of distribution and promotion. |
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Understanding of personnel, facility and risk management. |
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Ability to develop commercial recreation programs. |
To complete this module successfully, please complete the following chapters in the order shown below:
Chapter 4: Starting the Commercial Recreation and Tourism Enterprise: pp. 67 - 96
Chapter 5: Financial Management: pp. 101 - 123
Chapter 6: Marketing in Commercial Recreation and Tourism: pp. 127 - 150
Chapter 7: Operations Management: pp. 153 - 171
Chapter 8: Commercial Recreation and Tourism Programming: pp. 175 - 198
Once you have completed the chapters in this module, you should:
Go on to Module Three: Industry Profiles
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Class]
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