Class 2013

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Class - Spring 2013

IMPORTANT NOTE! - In order to complete this web course successfully, you are required to use and READ your NAU e-mail messages on a daily basis. If you don't know your NAU e-mail address contact the Student Technology Center.

Need Bb Learn or Computer Help?

Student Technology Center: (928) 523-9294; 1 (888) 520-7215; Open 24 hours during Fall and Spring semesters; StudentComputing@nau.edu; http://www.nau.edu/stc/

This course is divided into ten modules. Please complete the assigned modules and topics (those highlighted and hyperlinked) in the order presented. If you have any questions or need any assistance please do not hesitate to contact me. You may track your assignments and grades in the Student's Progress and Grade Reports:

	CAMPUS - Student's Progress and Grade Report
	DISTANCE - Student's Progress and Grade Report
	Class Schedule (Distance Students)

Important Note: Assignments may be turned in early, but no assignments or tests will be accepted after their due dates.

Required Text

deLisle, L. J. (2009). Creating Special Events. Champaign, IL: Sagamore Publishing.

ISBN: 978-1-57167-525-5

Class Modules

Introduction - Introduction: A Special Event Primer

1) Section 1 - Positioning Festivals in Community Life

	Chapter 1: A Short but Interesting History of Festivals, Fairs, and Special Events
	Chapter 2: Special Events = Community Benefits
	Chapter 3: Strategic Planning

2) Section 2 - Identifying and Managing Fiscal Resources

	Chapter 4: Planning for a Positive Economic Impact
	Chapter 5: Accounting and Budgeting
	Chapter 6: The Nature of Sponsorship
	Chapter 7: Marketing
	Chapter 8: Risk Management

3) Section 3 - Human Resource Management

	Chapter 9: Organizational Culture: Staff and Volunteers
	Chapter 10: Contractual Services - Entertainment and Special Services
	Chapter 11: Customer Service and Satisfaction

4) Section 4 - Physical Resources

	Chapter 12: Site Planning and Selection
	Chapter 13: Concessions: Bread and Circus
	Chapter 14: Event Safety: Traffic, Crowd, and Parking Strategies
	Chapter 15: Technology

5) Section 5 - Evaluation

Chapter 16: Evaluation: The Path of Enlightenment

To search the PRM 325 web site, type in the words you wish to search for in the box below.

Assignments

	Campus Students Special Event Requirements
	Distance Students Special Event Requirements

Campus Students ONLY!

Field Trip: Sedona; Thursday, January 24. Meet at 9:00 AM in the back parking lot of the SBS West building. We should be back by 1:00 PM. Institutional Excuses are available in Dr. Hammersley's office.

Course Tests

	Test 1 - Sections 1 & 2, Chapters 1-8, Deadline: Monday, March 4 by 12:00 midnight.
	Test 2 - Sections 3 through 5, Chapters 9-16, Deadline: Monday, April 22 by 12:00 midnight.

Important Note: Tests will not be accepted after their deadline.

EXTRA CREDIT OPTIONS

Past Class Notes - References: Click on the textbook picture to see the class notes for past years' classes

Allen, J. (2000). Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events. New York, John Wiley& Sons

ISBN: 0-471-64412-9

Jackson, R (1997) Making Special Events Fit In The 21st Century. Champaign: Illinois, Sagamore.

ISBN: 1-57167-033-5

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