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sun icon Syllabus - Spring 2022 sun icon

January 10th to March 1st

Course Title/Number: PRM 300 Ecotourism

Liberal Studies Designation: Cultural Understanding & Global Diversity

Semester Offered: Winter/Spring

Credit: 3

Course Facilitator: Dr. Charles Hammersley               

Office: SBS West, room 250

Office phone: (928) 523-6655 

Office Address: Northern Arizona University, 70 McConnell Drive, room 201, PO Box 15016, Flagstaff, AZ  86011-5016


Office Hours: 9:00 am to 1:00 pm (other hours available by appointment)

Course Prerequisites: none

Course Description: Course will introduce students to the history, concepts, principles, marketing, planning and management of ecotourism activities and development which promote cultural and environmental awareness and local economic benefits with an emphasis on non-western cultures.

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Liberal Studies Information - Cultural Understanding (CU) & Global Diversity

Purpose of Cultural Understanding:

The purpose of the Cultural Understanding Distribution Block is to enhance students’ understanding of different cultures of the world through the study of language, literature, religion, and artistic creation.  These courses provide students with an experience of diverse cultures (different from their own), and an analytic framework that facilitates awareness of how cultures vary and shape human experience. Students become more familiar with cultures of the world and develop an appreciation for the unique features and perspectives of varied cultural traditions.

Purpose of Global Diversity:

The Global Diversity requirement increases students’ awareness of values, perspectives, and experiences of non-Western cultures through non-Western voices. Knowledge of non-Western perspectives helps students develop a greater understanding of other ways of thinking and working within a global society

Essential Skills – Critical Thinking :  The content of the course will present opportunities for the students to gain and apply ecotourism concepts to their personal travel, community and societal environments. Through readings, videos and written assignments, they will investigate and evaluate various concepts related to ecotourism.

Student Learning Expectations/Outcomes

Students will :

1.    identify fundamental ecotourism concepts

2.    describe the similarities and differences between the concepts of ecotourism, sustainable tourism, and green travel.

3.    assess the individual, societal and cultural applications for ecotourism concepts.

4.    summarize individual and cultural challenges which may result from implementing ecotourism concepts

5.    critically evaluate the concepts of ecotourism based on current trends and scientific investigations

6.    apply the prior items into an ecotour project.

Assessment of Learning Outcomes

Students will be assessed through readings of an ecotourism text, multiple choice tests (2), and assignments (7). Students will also complete an ecotourism trend/issue literature review, and develop a seven day ecotour assignments.

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Textbook: ( Please be sure to order your texts well in advance of the class date to be sure you have before the course begins.)


Required TextFennell, D. (2020). ecotourism (5th ed). New York: Routledge.

ISBN: 978-0-367-36460-1 (pbk)

APA text Recommended Reference:

Publication Manual of the American Psychological Association (7th ed.). (2020). American Psychological Association

ISBN: 978-1-4338-3216-1 (pbk)

Course Objectives: Competencies:

bullet Knowledge of current trends in ecotourism
bullet Ability to discuss the importance of the local ecology, culture, history and economic development balanced with a social responsibility.
bullet Ability to identify ecotourism markets.
bullet Awareness of conserving natural resources and maintaining the integrity of the indigenous culture.
bullet Developing a feasibility study for potential ecotourism projects.
bullet Knowledge of tour planning and site development

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Assessment of Student Learning Outcomes

Methods of Assessment:

  •  Tests - The two tests will be evaluations that are multiple choice questions to assess learning of key concepts from the course textbook. Each exam will be based on the course textbook and web site.
  • Written Assignments - There are seven written assignments (see Assignments). Each assignment will be graded based the quality and use of evidence from the class and outside materials.
  • Timeline for Assessment (See Assignments & Due Dates)

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Course Requirements & Grading Basis:

Tests (2 @ 15 pts each)


Ecotour Project


Ecotourism Trend or Issue Review


Module Activities (5 @ 6 pts each = 30%)




Extra Credit - Optional
Ecotourism Case Study

5 pts

Note: The Grade Total in BbLearn is a cumulative grade so as you submit more tests and assignments the grade goes up. The points for each test and assignment is given in the course Syllabus.

Course assignments and due dates are listed in Assignments & Due Dates

Important Note: Assignments may be turned in early, but no assignments or tests will be accepted after their due dates.

calculator icon To Calculate your Grade:

1) Add the five module assignment grades; then divide that number by 5; then multiply that number by .3;

2) Add the two test grades; then divide that number by 2; then multiply that number by .3;

3) Add the Literature Review and Ecotour grades; then divide that number by 2; then multiply that number by .4;

4) Add the numbers from steps 1 through 3 to get your numerical grade.

6) See the information below (Grading Basis) for converting your numerical grade to a letter grade.

Grading Basis:

90 – 100 = A; 80 – 89 = B; 70 – 79 = C; 60 – 69 = D; less than 59 = F

COVID-19 Requirements and Information

Additional information about the University’s response to COVID-19 is available from the Jacks are Back! web page located at

Syllabus Policy Statements


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As noted, NAU expects every student to firmly adhere to a strong code of academic integrity in all their scholarly pursuits. This includes avoiding fabrication, falsification, or plagiarism when conducting research or reporting research results. Engaging in research misconduct may result in serious disciplinary consequences. Students must also report any suspected or actual instances of research misconduct of which they become aware. Allegations of research misconduct should be reported to your instructor or the University’s Research Integrity Officer, Dr. David Faguy, who can be reached at or 928-523-6117. More information about misconduct in research is available at


University education aims to expand student understanding and awareness. Thus, it necessarily involves engagement with a wide range of information, ideas, and creative representations. In their college studies, students can expect to encounter and to critically appraise materials that may differ from and perhaps challenge familiar understandings, ideas, and beliefs. Students are encouraged to discuss these matters with faculty.

Last revised August 1, 2021


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