Module Two: Emerging Markets

    Learning Objectives:

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Ability to describe a paradigm and paradigm shift.

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Ability to understand "Green" consumers and travelers.

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Ability to describe the process and types of ecotourism market segmentation.

To complete this Topic successfully, please complete the following activities in the order shown below:

Textbook Reading: Chapter 2, pgs. 30 - 57.

On-line Lesson: Emerging Markets

Additional Reading: Charter for Sustainable Tourism

Additional Reading: Earth Summit - Agenda 21

Web Activity: Market Segmentation Assignment

Once you have completed the activities in this topic, you should:

Go on to Module Three