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Module Two: Roles of the Programmer

    Learning Objectives:

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Understanding of the relationship between leadership and leisure service programming.

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Understanding of the relationship between professional values, ethics and leadership.

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Understanding go the various roles of the programmer.

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Understanding of customer leisure behavior.

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Ability to discuss the factors which influence customer decision making.

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Understanding of the impact of lifestyle variables on leisure interests.

To complete this Module successfully, please complete the following activities in the order shown below:

Textbook Reading:

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Chapter 3, The Leisure Service Programmer (pp.59-98)

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Chapter 4, Understanding Customer Behavior (pp.99-126)

On-line Lesson: Roles of the Programmer

Once you have completed the activities in this module, you should:

Go on to Module Three: Program Development

[Class]

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