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Chapter Six: Marketing in Commercial Recreation and Tourism

To complete this topic successfully, please complete the following activities in the order shown below:

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Textbook Reading:  Chapter 6, Marketing in Commercial Recreation and Tourism,  (pp. 149 -177)      


On-line Lesson: Marketing in Commercial Recreation and Tourism

 

book icon SBA: Understanding Your Market

book icon Top-of-mind-awareness article


 Quiz 6

Once you have completed the activities in this chapter, you should:

Go on to Chapter Seven: Operations Management

 

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