Syllabus - Spring 2008
Course Title/Number: PRM 325 Special Event Planning
Credit: 3
Facilitator: Dr. Charles Hammersley office: (928) 523-6655 home: (928) 913-0440 fax: (928) 523-2275
Office Address: SBS West, room 264, PO Box 15016, 70 McConnel Drive, Flagstaff, AZ 86011-5016
E-mail: charles.hammersley@nau.edu
Office Hours: 1:00 pm to 3:00 (other hours available by appointment)
Course Policies:
 | NAU Policy Statements;and |
| Classroom Civility Statement |
Course Prerequisites: None
Course Description: This course introduces students to special event planning processes and techniques. Emphasis is on creating, organizing, identifying sponsors, marketing and implementing large scale community events.
Competencies:
| Ability to organize and conduct leisure program and services in a variety of settings (NRPA 8.16). |
| Understanding of and the ability to use various leadership techniques and strategies to enhance the individual's leisure experiences for all populations, including those with special needs (NRPA 8.18). |
| Understanding the concept and use of leisure resources to facilitate participant involvement (NRPA 8.19). |
| Understanding of and the ability to analyze programs, services, and resources in relationship to participation requirements (NRPA 8.20). |
| Understanding of procedures and techniques for assessment of leisure needs (NRPA 8.2 1) |
| Understanding of principles and procedures for planning leisure services, resources, areas, and facilities (NRPA 8.22). |
Required Text (
Distance
Students ONLY)
Campus students are not required to purchase the text since their tests will come from the three class events.
 |
Allen, J. (2000). Event
Planning: The Ultimate Guide to Successful Meetings, Corporate Events,
Fundraising Galas, Conferences, Conventions, Incentives and Other
Special Events. New York, John Wiley& Sons
ISBN: 0-471-64412-9 |
Recommended Text:
| Jackson, R. & Schmader, S.W. (1997). Special
Events: Inside & Out (2nd ed.). Champaign, IL: Sagamore
Publishing. ISBN 1-57167-128-5 |
| Crompton, J. L. (1999). Measuring Economic Impact of visitors to sports tournaments and special events. Ashburn, VA: National Recreation and Park Association. |
| NAU Bookstore |
| Amazon |
| ebay |
| ecampus |
Campus Students Grading Basis:
This is primarily an applied course. Student commitment, participation and ability to achieve results will figure prominently into the grading process.
| Grading Events |
Campus Students |
||||||
| Tests (3 @ 10 points each) | 30 % |
||||||
| Field Trip Attendance |
10% |
||||||
Your Special Event Committee Assignment (Peer Graded):
|
60 % |
||||||
| Total |
100% |
Important Note: Assignments may be turned in early, but no assignments or tests will be accepted after their due dates.
No alcoholic beverages or illegal drugs are allowed during any class field trip or event. Consumption of any alcoholic beverage or illegal drugs will result in immediate suspension from the course and a failing grade.
Distance Students Grading Basis:
| Grading Events |
Web-based
Students |
| Tests (2 @ 15 points each) | 30 % |
| Special Event Contingency Planning for Public Safety Agencies | 25 % |
| Special Event Reports (3 @ 15 points each) | 45 % |
| Total | 100 % |
Grading Scale:
Grades will be assigned as: 90 - 100 = A; 80 - 89 = B; 70 - 79 = C; 60 - 69 = D; less than 59 = F
Distance Students Special Event Requirements:
Every web based student is required to participate in a minimum of three (3) community or state-wide "Special Events" during the current semester. Every special event requires duties in a variety of program areas. However, to maximize your learning opportunities it is important that you contribute hours in as many different areas of the special event program as possible (see Group Project information below for a list of potential program areas). Working as a parking attendant will not be accepted. You may be paid staff or a volunteer for any special event. To ensure you receive credit for your efforts please be sure to follow the guidelines below.
| Contact the local City Parks & Recreation Department, YMCA, Boys & Girls Club, Commercial Recreation businesses or other non-profit organizations to identify four community wide special events you are interested in. | ||||||||||||||||||
| Complete a "Special Event Participation" form for each special event and fax or e-mail it to the Instructor for approval, prior to completing any special event. To receive credit for a special event the form must be approved by the Instructor before the event occurs. | ||||||||||||||||||
| Volunteer/staff hours. You must contribute a minimum of four (4) hours for each of the three (3) special events, for a total of twelve (12) hours. | ||||||||||||||||||
| Student Event Journal Each student will
maintain a Special Event Journal. This Journal will contain ALL of your
activities related to each event. Activities may include:
Submit your Event Journal to the Instructor within five (5) days of the event date. |
Submit
assignments to the course facilitator using a MicrosoftWord format (.doc) or
(.rtf), as an email attachment.
HOW TO CREATE AN E-MAIL ATTACHMENT
| Create your paper in MicrosoftWord as you would normally do. |
| Save the document as .doc or .rtf file. |
| Save the paper (file) to your hard drive (drive "C" usually in "my documents") or to a disk (usually your A drive, 3 1/2 floppy). |
| Open your e-mail program. |
| Create a new message to your Instructor (charles.hammersley@nau.edu) |
| Somewhere in your e-mail program is "Attach file to new message" or something like it. Different e-mail programs use different wording. |
| Click on the attach command. |
| A box will appear and ask for the file name. You can select it from drive "C" , my documents, or the "A" drive if you saved your paper to that drive, or where ever you saved the file. |
| That's all there is to it. The paper is now attached to the e-mail so just hit the Send button. |
Please contact me if you are having any trouble with your email.
NAU Campus Students Special Event Requirements:
All PRM 325 Campus students are required to participate in ALL of the following Special Events.
| St. Patrick's Day Parade - Saturday, March 15 - Sedona, AZ - Sedona Main Street Program, sponsor |
| St. Patrick's Day Road Race - Saturday, March 15 - Sedona, AZ - NAU Parks & Recreation Club, sponsor |
| Verde River Canoe Race - Saturday, March 29 - Camp Verde, AZ - Camp Verde Parks & Recreation Department, co-sponsor |
Optional Special Events: Extra Credit
| Le Grande Tour Bike Challenge, Casa Grande - Saturday. March ? - Arizona Parks and Recreation Association |
Group Project : Campus Students will be assigned to a "Project Team." Each project team will be completely responsible for developing one of the community special events. The areas of responsibility will include most of the following:
| Request for Proposals/Applications/Permits |
| Entertainment |
| Promotions & Marketing |
| Sponsorships |
| Volunteer recruitment and coordination |
| Event Preparation and Delivery (day of event, ALL students will participate on-site for ALL events) |
| Public/Event Safety |
Students will work with event organizers and sponsors to create and implement the tasks associated with their particular area.
Student Event Journal
Each student will maintain a Special Event Journal. This Journal will contain
ALL of your activities related to each event. Activities may include:
| Phone log: be sure to list the contact name; phone number; date; reason for call; total time spent on this activity | ||||||||
| Meetings: be sure to list the contact name(s); location of meeting; date; reason for meeting; total time spent on this activity. | ||||||||
| Organizational time: be sure to list the activity (creating budget, promotional materials, event schedule, site visit, etc.), location of activity, total time spent on the activity. | ||||||||
| Errands: be sure to list your time spent on gathering materials, equipment, supplies; business names & locations; date. | ||||||||
| Evaluation: The report should also include specific suggestions on
how the event may be improved
|
Submit your Event Journal to the Instructor within five (5) days of the event date.
References
| Allen, J. (2000). Event Planning: The Ultimate Guide to Successful
Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions,
Incentives and Other Special Events. Canada: Wiley. |
| Allen, J. (2002). The Business of Event Planning: Behind-the-Scenes
Secrets of Successful Special Events. Canada: Wiley. |
| Allen, J. (2003). Event Planning Ethics and Etiquette: A Principled
Approach to the Business of Special Event Management. Canada: Wiley. |
| Allen, J., O'Toole, W., McDonnell, I. and Harris, R. (2002). Festival and
Special Event Management. (2nd edn.) Brisbane: Wiley. |
| Armstrong, J. S. (2001). Planning Special Events. New York: Josse Bass
Wiley. |
| American Sport Education Program (1996) Event Management for Sport
Directors. Illinois: Human Kinetics. |
| Boehme, A. J. (1999). Planning Successful Meetings and Events. New
York: AMACOM. |
| Bowdin, G. A. J., McDonnell, I., Allen, J. and O'Toole, W. (2001). Events
Management. Oxford: Butterworth-Heinemann. |
| Camenson, B. (2002). Opportunities in Event Planning. London:
McGraw-Hill. |
| Cashman, R. and Hughes, A. (eds.)(1999). Staging the Olympics: the Event
and Its Impact. Sydney: University of New South Wales Press. |
| Catherwood, D. W. and Van Kirk, R. L. (1992). The Complete Guide to Special
Event Management. New York: John Wiley & Sons, Inc. |
| Craven, R E and Golabowski, L J (2001) The Complete Idiot's Guide to
Meeting and Event Planning. USA: Alpha Books. |
|
Crompton, J. L. (1999). Measuring the economic impact of visitors to sports tournaments and special
events. Ashburn, Virginia: Division of Professional Services, National
Recreation and Park Association. [Location: G155.U6 C76 1999] |
| English Heritage (1997) How to Plan Successful Events: Welcoming Our
Visitors; Managing and Presenting Heritage Sites: A Guide for Tutors and
Students. London: English Heritage. |
| Fisher, J G (2000) How to Run Successful Incentive Schemes. London:
Kogan Page. |
| Foster-Walker, M (2003) Start & Run an Event-Planning Business.
Bellingham, WA: Self-Counsel Press. |
| Freedman, H and Feldman, K (1998) The Business of Special Events:
Fundraising Strategies for Changing Times. Sarasota, Florida: Pineapple
Press. |
| Friedman, S (2003) Meeting & Event Planning for Dummies. New York:
Wiley. |
| Getz, D (1997) Event Management and Event Tourism. New York:
Cognizant Communications Corporation. |
| Gilchrist, K (1998) Organising Effective Events. Kingston Upon
Thames: Croner. |
| Giles, H (1997) How to Plan Successful Events. London: English
Heritage. |
| Goldblatt, J J (2002) Special Events - Global Event Management in the
21st Century (3rd edn.) New York: Wiley. |
| Goldblatt, J J and Frank Supovitz, F (1999) Dollars and Events: How to
Succeed in the Special Events Business. New York: John Wiley & Sons. |
| Goldblatt, J J and Nelson, K S (eds.) (2001) The International
Dictionary of Event Management (2nd edn.) New York: John Wiley & Sons. |
| Hall, C M (1997) Hallmark Tourist Events: Impacts, Management and
Planning. Chichester: John Wiley & Sons. |
| Harris, G (2001) The Essential Event Planning Kit. USA: Americas
Group. |
| Hollan, J (1999) The Concert Book: The Fund Raiser's Detailed Guide for
Arranging Special Events. Chicago: Bonus Books Inc. |
|
Hoyle, L. H. (2002). Event Marketing: How to successfully promote events,
festivals, conventions, and expositions. New York: John Wiley & Sons.
[ISBN 0-471-40179-X] |
| Jackson, R (1997) Making Special Events Fit In The 21st Century.
Champaign: Illinois, Sagamore. |
| Levy, B R and Marion, B (1997) Successful Special Events: Planning,
Hosting, and Evaluating (Aspen's Fund Raising Series for the 21st Century).
USA: Aspen. |
|
Malouf, L. (1998). Behind the scenes at special events: Flowers, props, and
design. New York: John Wiley & Sons. [ISBN 0-471-25491-6] |
| Mossberg, L. l. (ed.) (2000). Evaluation of Events: Scandinavian
Experiences. New York: Cognizant Communications Corporation. |
| O'Toole, W. and Mikolaitis, P. (2002). Corporate Event Project Management.
New York: Wiley. |
| Passingham, S. (1994). Tried And Tested Ideas For Raising Money Locally:
Small And Medium-Scale Events. London: The Directory of Social Change. |
| Passingham, S. (1995). Good Ideas for Raising Serious Money: Large-Scale
Event Plans. London: The Directory of Social Change. |
| Passingham, S. (1995). Organising Local Events (2nd edn.) London: The
Directory of Social Change. |
| Prosser, A and Rutledge, A (2003). Special events
and festivals: How to plan, organize and implement, Venture Publishing. |
| Roche, M. (2000). Mega-Events And Modernity : Olympics And Expos In The
Growth Of Global Culture. London: Routledge. |
| Rutherford Silvers, J. and Goldblatt, J. (2003). Professional Event
Coordination. New York: Wiley. |
| Salter, B. and Langford-Wood, N. (1999). Successful Event Management In A
Week. London: Hodder & Stoughton. |
| Schmader, S. W. and Jackson, R. (1997). Special Events: Inside and Out
(2nd edn). USA: Sagamore. |
| Shone, A. and Parry, B. (2001). Successful Event Management. London:
Continuum. |
| Stayte, S. and Watt, D. C. (1998). Events: From Start To Finish.
Reading: ILAM. |
| Surbeck, L. (1991). Creating Special Events. Kentucky: Master
Publications. |
| Van Der Wagen, L. (2002). Event Management: For Tourism, Cultural,
Business and Sporting Events. Melbourne: Hospitality Press. |
| Vasey, J. (1997). Concert Tour Production Management. Oxford: Focal
Press. |
| Vasey, J. (1999). Concert Sound and Lighting Systems (3rd edn).
Oxford: Focal Press. |
| Watt, D. (1998). Event Management in Leisure and Tourism. Harlow:
Addison Wesley Longman. |
| Wendroff, A. L. (1999). Special Events: Proven Strategies for Nonprofit
Fund Raising. New York: Wiley. |
| Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. and McMahon-Beattie, U. (eds.) (2003). Festival and Events Management : An International Arts and Culture Perspective. Oxford: Butterworth-Heinemann. |
Conference / Exhibition Planning / Management
| Appleby, P. (2002). Organising a Conference: How to Organise and Run a
Successful Event (2nd edn). Oxford: How To Books. |
| Astroff, M. T., Astroff, A., Abbey, J. R. and Hoyle, L. H. (1998). Convention
Management (5th edn). USA: Educational Institute of the American Hotel
Motel Association. |
| Connell, B., Chatfield-Taylor, C and Collins, M C (eds.) (2003).
Professional Meeting Management, (4th edn). Chicago: Professional
Convention Management Association. |
| Cotterell, P. (1994). Conferences: An Organiser's Guide. London:
Hodder & Stoughton. |
| Davidson, R. and Cope, B. (2003). Business Travel: Conferences, Incentive
Travel, Exhibitions, Corporate Hospitality and Corporate Travel. Harlow:
Longman. |
| Fisher, J. G. (2000). How to Run a Successful Conference (2nd edn.)
London: Kogan Page. |
| Ismail, A. (1999). Catering Sales and Convention Services. USA:
Delmar Pub. |
| Lawson, F. (1999). Conference, Convention and Exhibition Facilities.
Oxford: Architectural Press. |
| Maitland, I. (1996). How to Organize A Conference. London: Gower. |
| Maitland, I. (1996). How to Plan Exhibitions. London: Gower. |
| McCabe, V., Poole, I., Weeks, P. and Leiper, N. (2000). The Business and
Management of Conventions. Brisbane: Wiley. |
| Montgomery, R. J. and Strick, S. K. (1994). Meetings, Conventions, and
Expositions: An Introduction to the Industry. New York: Van Nostrand
Reinhold. |
| Morrow, S. L. (2002). The Art of the Show (2nd edn.) Dallas: IAEM
Foundation. |
| Robbe, D. (2000). Expositions and Trade Shows. Canada: Wiley. |
| Rogers, T. (2003). Conferences and Conventions. Oxford: Butterworth-Heinemann.
|
| Seekings, D. and Farrer, J. (1999). How to Organize Effective Conferences
and Meetings (7th edn.) London: Kogan Page. |
| Shock, P. and Stefanelli, J. M. (2001). On-Premise Catering: Hotels,
Convention and Conference Centers, and Clubs. New York: Wiley. |
| Shone, A (1998). The Business of Conferences. Oxford: Butterworth-Heinemann. |
Event Design / Themeing
| Gardner, L. & Terpening, S. (1997). The Art of Event Design.
California: Mirimar Communications Inc. |
| Malouf, L. (1999). Behind the Scenes at Special Events. New York:
Wiley. |
| Malouf, L. (2002). Parties and Special Events: Planning and Design.
Texas: Culinary and Hospitality Industry Publications Services. |
| Moore, A. C. (2004). Boredom Busters. State College, PA. Venture
Pbulishing. |
| Wigger, G. E. (1997). Themes, Dreams, and Schemes: Banquet Menu Ideas, Concepts, and Thematic Experiences. New York: Wiley. |
Health & Safety / Risk Management
| AEO, BECA and EVA. (2002). The Guide to Managing Health & Safety at
Exhibitions and Events (The Red Book). Berkhamsted: Association of
Exhibition Organisers, British Exhibition Contractors Association and
Exhibition Venues Association. |
| Department of National Heritage, Scottish Office (1997). Guide to Safety
at Sports Grounds (Green Guide) (4th edn.) London: Stationery
Office. |
| Hannan, C. (1998). An Introduction to Health and Safety for the Live
Music Industry. Morden: Production Services Association. |
| Health and Safety Executive (1999). The Event Safety Guide. London:
HSE. |
| Health and Safety Executive (2000). Managing Crowds Safely (2nd edn.)
London: HSE Books. |
| Tarlow, P. (2002). Event Risk Management and Safety. New York: Wiley. |
Marketing and Sponsorship
| Bageshot, R. and Nuttall, G. (1990). Sponsorship, Endorsement and
Merchandising: A Practical Guide. London: Waterlow. |
| Beck-Burridge, M. and Walton, J. (2001). Sports Sponsorship and Brand
Development. London: Palgrave Macmillan. |
| Crofts, A. (2001). Corporate Entertaining as a Marketing Tool.
Cirencester: Management Books 2000. |
| Drury, J. and Elliot, C. (1998). The Athlete's Guide to Sponsorship: How
to Find an Individual, Team or Event Sponsor. Boulder, Colorado: VeloPress.
|
| Graham, S., Goldblatt, J. J. and Delpy Neirotti, L. (2001). The Ultimate
Guide to Sport Event Management & Marketing (2nd ed.) New York: McGraw
Hill Higher Education. |
| Grey, A-M. and Skildum-Reid, K. (2002). The Sponsor's Toolkit, Sydney:
McGraw-Hill. |
| Grey, A-M. and Skildum-Reid, K. (2003). The Sponsorship Seeker's Toolkit
(2nd edn.) Sydney: McGraw-Hill. |
| Hoyle, L. H. (2003). Event Marketing: How to Successfully Promote Events,
Festivals, Conventions, and Expositions. New York: Wiley. |
| Pope, N. and Turco, D. (2001). Sport and Event Marketing. London:
McGraw-Hill. |
| Shank, M. (2001). Sports Marketing: A Strategic Perspective. London:
Prentice-Hall. |
| Skinner, D. and Rukavina, V. (2003). The Complete Guide to Event Sponsorship. New York: Wiley. |
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2001 Northern Arizona University, ALL RIGHTS RESERVED
