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Module Four: Program Promotion and Budgeting

    Learning Objectives:

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Understanding of the program promotion process.

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Ability to identify the five key channels used for program promotion.

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Understanding of the importance and process of budgeting and resource attainment.

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Ability to differentiate between expenditures and revenues.

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Understanding of various budget types.

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Understanding of strategies used to identify and acquire financial resources.

To complete this Topic successfully, please complete the following activities in the order shown below:

Textbook Reading:

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Chapter 10, Program Promotion,  (pp. 307-352)

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Chapter 11, Program Budgeting and Resource Attainment,  (pp. 353-386)

lesson1.gif (375 bytes)On-line Lesson: Program Promotion and Budgeting

Once you have completed the activities in this topic, you should:

Go on to Module Five: Delivering and Evaluating Leisure Services

[Class]

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